PROJECT OVERVIEW
Grabby is an e-commerce platform that enables users to purchase goods and various items from the comfort of their homes and get those items delivered right to their doorstep. The goal of the application is to enable users to locate vendors closest to them, whether for walk-in or online purchases. They can access restaurants, clothing stores, pharmacies, sports shops, and a whole lot of other businesses across their locale quickly and conveniently.
DESIGN PROCESS
Discover
User Interviews
User Research
Competitive Analysis
Define
User Personas
Empathy Map
Ideate
User Flow
User Journey Map
Prioritization Grid
Design
Sketches
Visual Design
Prototype
Low Fidelity
High Fidelity
Design System
PROBLEM STATEMENTS
‘Existing modes of payment and method of payment on e-commerce applications are not convenient. I usually don’t feel secure when making a payment’.
‘I find it difficult as an online shopper to search for desired merchants by location on e-commerce applications. I want to be able to find and buy from merchants close to me online’.
‘The process from launching an app to finally completing an order I usually find tedious. I want to be able to place an order for a product without clicking too many pages’
USER RESEARCH INSIGHTS
All of our respondents shop online at least once in a month. This shows us that E-commerce is widely used by variety of people.
Delay in delivery is one of the major problem users face by buying online. 7 out of 9 respondents claim they don’t get their products delivered on the date stipulated for delivery.
Most of the users want more than one payment method. They also want to be able to pay after their items get delivered.
Most of our target users want to be able to influence when their products will be delivered. They want to know the location of the dispatch rider delivering their items.
AUDIT FEEDBACK
3 out of 9 respondents expressed a bad experience while searching for products
2 out of 9 respondents reported a bad experience with locating quality vendors to buy from
5 out of 9 respondents would be willing to pay more money if it means a faster delivery and also track their orders in real time
5 out of 9 respondents expressed a bad experience with communication with logistics personnel
COMPETITIVE ANALYSIS
Strengths
Weaknesses
USER PERSONAS
Name: Amanda
Age: 21
Education: Undergraduate
Occupation: Tailor
Location: Nigeria
Favorite apps: Amazon, Konga
User Story
Amanda is an Ibadan based music producer, songwriter and singer, she works remotely and hardly has the luxury of going out as often as she likes. she prefer buying gadget and other essential items online
Goals
Variety
Price Differences
Availability of vendors
Detailing of goods/services
Frustrations
Bank Card/Switch network failure.
Name: Joseph
Age: 28
Education: Graduate
Occupation: Product Manager
Location: Lagos
Favorite apps: Aliexpress, Jumia
User Story
Joseph is a lagos based product manager, he works remotely and hardly has the luxury of goin out as often as he likes. he prefer buying gadget and other essential items online.
Goals
Buy items conveniently from my comfort
seamless payment using token or wallet.
Frustrations
Poor search results
Delayed delivery
Poor quality of item
Exhausting return policy
Fake review on some platform
PAIN POINTS
Unable to track orders
I wish my account can be charged without me having to disclose my card details
I have a busy schedule and i want to be able to place an order ahead of time
I don’t like it when the delivery people call me. I prefer to converse via text
TESTING
WIREFRAME
DESIGN
PROTOTYPE
Click here to View Prototype
WHY ME
I also align your users and stakeholder’s needs & want including business goals into your products.
I analyze and synthesize users behavior using the product through UX Analytic tools.
I can keep tracks of all the products that have been created and released; and keep on improving them.
About Me
